Facebook has been named the most influential social media platform for British market habits, a new study has found.

Data from a study by FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media is influencing British buying habits, which in turn could help companies’ marketing efforts.

A nationally representative survey of 2,000 Britons found that Facebook is the social media platform that leads to the most sales.

The participants described in detail which space on social media makes them shop most often, and the best choices in order of popularity were:

  1. Facebook
  2. Instagram
  3. Youtube
  4. Twitter
  5. TikTok
  6. Pinterest

Gen-Z differed from the nation’s best choice, citing Instagram as their number one influence on spending.

Whether it’s advertising, influencers or colleagues, Britons have spent an average of £ 148.40 on products or services they’ve seen on social media apps or websites.

The 35-44 year olds are the biggest social media walkers, throwing in an average of £ 179.20. Men were found to spend more than women: £ 161.60 versus £ 133.50, respectively.

However, 60% of Britons admitted that they regretted more than one item they bought from the platform, with one in five admitting that they regretted “many times” after the purchase.

Little-Loans.com also analyzes search data to rank the most popular items purchased as a result of TikTok in the last year. The best items were:

TikTok wedge

TikTok Feta Pasta

TikTok Ramen

Items from the secret menu of TikTok Starbucks

TikTok lights (LED and sunset)

TikTok Wrap

TikTok cloud wall

Books on TikTok

TikTok phone cases

TikTok Urine

Commenting on the data, Little Lawrence’s digital marketing expert Harry Lawrence said: “In today’s age and age, social media is undoubtedly an influential marketing tool. Whether you’re paying for in-person advertising or creating content to attract organic customers, the possibilities are endless.

“It’s interesting to see that Facebook remains the most influential social media platform for shopping habits, especially at the dawn of the TikTok era. However, given that the 35- to 44-year-old demographic group has the largest spending, the results are summed.

“Given that 60% of Britons regret the purchases they have made on social media, it is important to demonstrate your company’s experience and the authenticity of your product. Although the influence of social media is likely to only expand over time, customers may become more cynical about products based on bad past experiences. “

Harry’s tips for using the power of TikTok to promote your business can be found attached.

Little-Loans.com conducted the data to find out how Britons are influenced by social media. Little-Loans.com is a loan comparison website that allows users to compare small loans from over 40 lenders to ensure the lowest possible APR.

Interested in hearing how leading global brands discuss topics like this in person? Learn more about World Digital Marketing Forum (#DMWF) Europe, London, North America and Singapore.

Tags: influencer marketing, social media, costs

3 in 5 Brits regret their social media influenced spending

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