Acer launches Acerpure brand in India; Offers air purifiers, robotic vacuum cleaners and more

Acer launched its Acerpure sub-brand in India on Thursday (May 16) at an event in Bengaluru. The lifestyle brand, which is available in several Asian and European countries, is entering the Indian market with a slew of new products including air purifiers, fans, cordless vacuum cleaners, robotic vacuum cleaners and water purifiers. The recently launched Acerpure air purifiers feature LCD panels, while the robotic vacuum cleaners offer up to 5000 pA suction power and 65 dB noise level.

Acerpure air purifiers have a starting price of Rs. 9990 in India. Acerpure Cozy Air Circulator Fan price starts at Rs. 7,490. They are currently sold from Acer’s online store, Acer Exclusive stores and other e-commerce platforms.

Pricing for Acerpure water purifiers, vacuum cleaners and personal care products has yet to be announced. It has been confirmed that they will be available in the country in the coming months.

Acerpure air purifiers, water purifiers, vacuum cleaner features

Acerpure’s Air Purifiers series includes four models — Acerpure Cool C1, Cool C2, Pro P2 and Pro P3. The first three models are a 2-in-1 air circulator and purifier, while the Acerpure Pro P3 is a UVC air purifier. They come with LCD displays and have multiple sensors to monitor air quality. Acerpure Cool C1 and Cool C2 offer multi-directional swing with four timer modes. Acerpure Pro P2 has a touch panel. Acerpure Cool C1 and Pro P2 have 3-in-1 HEPA filters for air purification, while Acerpure Cool C2 and Pro P3 have 4-in-1 HEPA filters.

The Acerpure vacuum cleaner portfolio includes the Acerpure Clean D1, Clean WD1, Clean R1 and Clean R2 models. The Acerpure Clean models are cordless vacuum cleaners with BLDC motors, a removable brush roller and a removable battery. The Acerpure Clean D1 has a 2500 mAh battery which is claimed to provide a runtime of 60 minutes, while the Clean WD1 has a 3000 mAh battery which is claimed to offer up to 35 minutes of runtime.

Acerpure Clean R1 and Clean R2 offer automated cleaning with wet and dry cleaning options. The former provides a runtime of 110 minutes, while the latter is advertised as providing 300 minutes of runtime. Both models have up to five hours of charging time and a 65dB noise level. They have a climbing threshold of 20mm. The Acerpure Clean R1 uses a suction power of 4000 Pa and a battery capacity of 3200 mAh. The Acerpure Clean R2, on the other hand, has 5000 Pa suction power and 5200 mAh battery capacity.

Acerpure’s latest range of water purifiers includes the Amrit Premium Pro, Amrit Elite, Amrit Supreme and Acerpure Aqua models. They are available with a storage capacity of up to 8.7 liters. The Acer affiliate also introduced Acerpure Cozy fans and personal care products including a hairdryer and styler.

The launch of the Acerpure brand marks Acer’s foray into the consumer electronics space in the country. The brand is looking to introduce refrigerators, air conditioners, washing machines and more in the Indian market soon. The company has partnered with Dixon Technologies to manufacture Acerpure products at its facilities as part of the Make in India initiative.