BMW or Porsche owners won’t be happy anytime soon. EU regulation (part of the wider General vehicle safety rules) takes effect today. It states that all new vehicles and different types of cars sold in the European Union must include anti-speeding technology. It’s known as Intelligent Speed ​​Assist (ISA). Although the regulation applies to all cars that will be introduced in this market, it does not apply to new cars that are in showrooms today.

“The introduction of the ISA is a huge step forward for road safety and has the potential to dramatically reduce injuries and deaths in road traffic accidents. Car manufacturers now have the opportunity to maximize the potential of ISA to create safer roads for all,” the European Commission said in a press release.

What is Intelligent Speed ​​Assist (ISA)?

It may sound simple, but ISA refers to a whole range of systems. They are capable of detecting road speed limits through front-mounted cameras, GPS data, or both. Drivers will be able to configure it. Once done, ISA technology can provide feedback to remind you about the speed limit. It can even automatically adjust the cruise control to match the speed of the road. What we like more is its ability to reduce engine power to slow down acceleration.

Further reading: EU will not allow sale of fuel vehicles from 2035

If you don’t know, there are many drivers in Europe that already use it Cars with ISA support. Select models from Honda, Ford, Jeep and Mercedes-Benz come with these systems in the European market. As PROSPER reports, once ISA becomes mandatory, it will result in between 26 and 50 percent fewer deaths.

in turn A car noted that ISA technology is still not perfect.

“In some cases during our test, the system was slow to respond and even, we suspect, confused by the restrictions in place on nearby roads. Only once did it melt, though, when through a quiet Hampshire village it showed itself and set the limit at 60mph. “

All New Cars Sold In EU Must Have Intelligent Speed Assistance (ISA)

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