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Apple continues to report growth in iCloud services, music, Apple TV+ and the App Store, reaching a record 816 million in Q3.

During Thursday’s earnings call, Tim Cook said Apple has 816 million current paid subscriptions, which includes anyone who subscribes to an app sold in the Apple App Store, in addition to products like Apple Music and iCloud.

In January, Luca Maestri, Apple’s chief financial officer and senior vice president, announced that Apple has a total of 785 million subscribers.

In May, Eddie Cue, Apple’s senior vice president of services, was reportedly working to shake up the company’s lucrative services business. The company is said to have identified streaming and advertising as two areas for revenue growth.

Services have been a steady moneymaker for Apple over the years. In the second quarter of 2022, the segment brought in $19.8 billion, a year-over-year increase of $17 billion.

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