The Apple iPad Pro has a new ad that shows a hydraulic press that crushes various objects. These objects include a turntable, a piano, a DSLR camera, and an arcade cabinet. The main point of the ad was that the new tablet compresses all creativity into one package.

However, the ad was not accepted by the people as Apple intended. Instead, those who watched the ad, especially creators, saw it as Apple crushing symbols of human creativity. The company realized that the iPad Pro ad “missed the mark” and took action now apologized for that.

Apple explains new iPad Pro ad didn’t want to portray what people think it does

Seeing negative opinions about the Apple iPad Pro, the company issued a statement. The company said, “Creativity is in our DNA at Apple,” and explained the importance of designing products. Vice President of Apple further on said, “Our aim is always to celebrate the countless on the ways users express themselves.” It is main the intent of the ad was not to show Apple destroying symbols of creativity.

Apple ended the statement by saying, “We missed the mark with this video, and we’re sorry.” With that, the company also announced that the new Apple iPad Pro ad won’t appear run away on TV. But on new device that the video demonstrated is really a major jump

Gizchina News of the week

The new Apple iPad Pro comes with the company’s latest M4 SoC. It has enough horsepower to handle anything you throw at it. This includes some heavy creative works such as music production. It’s also equipped with an OLED screen, making video editing easy on the tablet.

New Apple iPad Pro

So while the new ad may have “missed the mark,” the Apple iPad Pro is a solid device. You can learn more by reading our launch coverage which can be found at this link.

How Apple can prevent similar mistakes in the future

Apple wanted to present the iPad Pro as a powerful tool that consolidates various creative functions. However, the execution failed. But since this ad campaign went wrong, the company can learn from its mistakes. They can prevent this from happening in the future by:

Putting more emphasis on showing that the Apple iPad empowers creators

Future ads should portray the iPad Pro as a tool that empowers creators, not replaces them. The company can highlight real-world artists using the device to create amazing work.

Perception of heritage

Instead of presenting the iPad Pro as a replacement for traditional creative tools, Apple can acknowledge its history and value. Show that the tablet integrates seamlessly with existing workflows.

Apple ipad

Focus on clear messages

Clearer messaging is key. Apple can prevent future mistakes by ensuring that the main message of the ad is easily understood by the target audience. This could possibly lead the company to avoid the backlash it received for the current iPad Pro ad.

Again, while the ad campaign goes awry, the iPad Pro itself looks like a powerful device. By learning from this mistake and implementing these suggestions, Apple can ensure that future ads effectively communicate the potential of their product while resonating with their creative audience.

Rebuttal: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can view our editorial guidelines and learn how we use affiliate links.

Apple Apologizes for Controversial iPad Pro Ad: What Went Wrong?