On September 8, the American technology giant Apple held its online conference “Far Out”. At this event. the company has officially launched several devices. The main character of the event is obviously the iPhone 14 series, including the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max. The iPhone 14 series largely retains the design of the iPhone 13 series. The front notch for the selfie camera sensors as well as the Face ID sensor for the lower models is the same. On the iPhone 14 Pro and iPhone 14 Pro Max, however, the display is different. They use a “question mark” design – a pill and a simple hole. The Pro series supports background activity, brighter displays and always-on AOD display, A16 bionic chip, new color options and more.
iPhone 14 series Price
In the US, the iPhone 14 starts at $799 and the iPhone 14 Plus starts at $899. The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1,099. In China, the iPhone 14 starts at 5,999 yuan ($862) and the iPhone 14 Plus starts at 6,999 yuan ($1,006). The iPhone 14 Pro starts at 7,999 yuan ($1,150) and the iPhone 14 Pro Max starts at 8,999 yuan ($1,293).
If you look at the starting price of the iPhone 14 series in China and the United States, there is no price increase. However, according to CNBC reports, Apple has increased the price of the iPhone 14 series in many other markets around the world. For example, the iPhone 13 in the UK starts at £779 and the iPhone 14 starts at £849. In Australia, the iPhone 13 starts at A$1,349 and the iPhone 14 starts at A$1,399. For the Japanese market, the iPhone 13 starts at ¥98,800 and the iPhone 14 starts at ¥119,800. The German iPhone 13 starts at €899, while the iPhone 14 starts at €999.
In addition to this, the prices of other models have increased even more. For example, the starting price of the iPhone 14 Pro Max in the UK has jumped by £150 compared to last year’s iPhone 13 Pro Max model. Mainly affected by the ever-spreading inflation and global recession, Apple’s latest smartphone will test global consumer demand for new electronics and test the strength of the American tech giant’s brand.
Why is the iPhone 14 series increasing its prices in these regions?
Analysts say part of the reason for the rise may be higher component costs. There is also speculation that the appreciation of the US dollar against other currencies in the market is also a factor.
“The key factor is that the euro and the yen have depreciated a lot, which means prices have risen slightly,” said Neil Shah, partner at Counterpoint Research.
On Wednesday, the pound fell to its lowest level against the dollar since 1985. The euro and dollar were unchanged and the dollar continued to appreciate against the yen. Apple kept prices for the iPhone 14 series unchanged in mainland China, one of its most important markets. Apple’s Greater China revenue segment, which includes mainland China, Hong Kong and Taiwan, was the third largest sales region in the second quarter of this year. Factors such as the coronavirus lockdown may reduce the economic purchasing power of consumers.
The Chinese market will shrink
Market research firm IDC expects China’s smartphone market to shrink 13 percent this year, falling below 300 million device shipments for the first time since 2012. That may be one reason why Apple isn’t taking price increases for the Chinese version of the iPhone 14.
“If part of the rationale for keeping prices unchanged is maintaining demand in such a difficult environment and Apple’s emphasis on this strategically important market, I think it makes sense,” said Brian Ma, technology industry analyst at IDC.
Apple continues to make strides in the Chinese market, especially in the higher-priced premium smartphone market. IDC said Apple had a 70 percent share of China’s $600-plus smartphone market in the second quarter, up from 58 percent in the first quarter. Much of that can be attributed to the decline in Huawei phones, whose smartphone business was hit by US sanctions, leaving Apple to fill the void.
“Keeping prices at one level helps Apple retain its user base and strengthen its position in the Chinese market,” said Brian Ma
All iPhone 14 series models come with 6GB of RAM
Following the official launch of the iPhone 14 series, MacRumours reports that all four models of Apple’s iPhone 14 series are equipped with 6GB of RAM. The latest Xcode 14 beta contains files showing that the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max have 6GB of RAM. In comparison, the iPhone 13 mini and iPhone 13 are equipped with 4 GB of RAM, while the iPhone 13 Pro and iPhone 13 Pro Max come with 6 GB of RAM. It also means that this year’s base iPhone models have a 50 percent increase in RAM.
Apple iPhone 13 series RAM capacity
- iPhone 13 mini: 4GB
- iPhone 13: 4GB
- Apple iPhone 13 Pro: 6GB
- Apple iPhone 13 Pro Max: 6GB
RAM capacity for iPhone 14 series
- iPhone 14: 6GB
- iPhone 14 Plus: 6GB
- Apple iPhone 14 Pro: 6GB
- An apple iPhone 14 Pro Max: 6GB
Previously, similar Xcode files accurately revealed the RAM capacity of the iPhone 13 series models and previous generations of iPhones. In March, Apple analyst Ming-Chi Kuo said that the iPhone 14 Pro models will come with a faster type of RAM, LPDDR5, compared to LPDDR4X on the base iPhone 14 models. However, the Xcode file only confirms the RAM capacity of each model. As for processors, the iPhone 14 and iPhone 14 Plus are equipped with an A15 Bionic chip and a 5-core GPU, while the Pro models are equipped with the new A16 Bionic chip.
Apple prioritizes the U.S. and China – increased the iPhone 14 series price in other regions