Apple showed AR, VR headphones on board the company, the report said

Apple’s board of directors recently visualized the company’s mixed reality headphones, Bloomberg announced on Thursday. The company’s board, which meets at least four times a year, received a handset demonstration during a meeting last week, according to Bloomberg, citing “people familiar with the matter.”

Apple has also stepped up the development of its reality operating system, which will run on headphones, said those familiar with the work to Bloomberg.

The headphones are reported to combine elements of augmented and virtual reality. The headset will be Apple’s first new product since the Apple Watch in 2015.

Apple is planning to present the headphones by the end of this year or at some point next year. People may be able to get the headset by 2023. Analyst Ming-Chi Kuo reportedly predicted that “the goal is to replace ‌iPhone‌ with AR after 10 years”

Last year, another Bloomberg report offered internal disagreements over Apple’s plans for AR and VR. The report says Apple may follow a split strategy, which means it will develop VR headphones first, and smart glass for AR will come later.

Apple did not immediately respond to CNET’s request for comment.