Despite so many macroeconomic challenges, Apple’s enterprise growth story continues — and the company last week announced another sign that suggests that direction will continue.

What’s driving Apple’s growth story?

The biggest trends driving this growth are pretty well known. These include the consumption of IT, the shift to employee choice, Apple’s great success in consumer markets, and the company’s well-deserved reputation for security. product reliability and generally lower running costs.

These strong momentum engines generate their own energy, and this now appears to create another strong force for Apple in the enterprise.

This means that across all Apple categories, the company is now experiencing a significant increase in the number of customers picking up an Apple product for the first time.

Apple’s latest fiscal call resulted in several statements to that effect from company executives. Not only have iPhones attracted double-digit growth in the number of people switching from Android, but the Mac renaissance also appears to have begun.

Apple says more than half of Mac purchases were to first-time buyers, two-thirds of Apple Watch sales were to people who had never bought before, and more than 50% of iPad sales were to customers , who have never owned such tablets.

Copyright © 2022 IDG Communications, Inc.

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