BWH Hotel Group integrates its central reservation system with Oracle Hospitality OPERA Cloud PMS |

BWH Hotel Group, one of the world’s largest hotel companies, is the first to integrate its Central Reservation System (CRS) with Oracle Hospitality OPERA Cloud property management system (PMS) through Oracle Hospitality Integration Platform. This makes it easy for every hotel in the BWH Hotel Group portfolio – including Best Western Hotels & Resorts and SureStay Hotel Group properties – to adopt OPERA Cloud to simplify and improve operations while delivering great guest service. The Best Western Plus Alfa Aeropuerto in Spain is already active and taking advantage of this offer.

“Innovation has always been a priority at BWH Hotel Group and in today’s world, when guest expectations are changing and hoteliers are being forced to adapt to new ways of working, our focus on innovation is more important than ever,” said Greg Adams, Senior Vice President and Chief Digital Officer, BWH Hotel Group. “We are committed to helping all our properties by offering access to the latest technology, so we are proud to partner with Oracle. Together with Oracle, we were the first global hotel chain to complete a native integration between our own central reservation system and the OPERA Cloud. With this integration, our hoteliers will be able to easily adopt a modern cloud-based PMS to better manage their operations, increase revenue and reduce stress on their staff.

BWH Hotel Group spans nearly 100 countries with nearly 4,500 properties, including brands such as WorldHotelsTM Collection, Best Western Hotels & Resorts and SureStay Hotel Group. Oracle Hospitality technology is used in hundreds of BWH Hotel Group properties today.

Built on Oracle Hospitality Integration Platform (OHIP), the connection between BWH Hotel Group’s central reservation system and OPERA Cloud now enables member hotels to connect all information about hotel operations on one platform. With configurable workflows, OPERA Cloud helps hotels operate more efficiently, reduce operational costs and optimize staffing. The accessible system is intuitive and easy to use, making employee onboarding faster and easier. And because OPERA Cloud is mobile-enabled to work on tablets and smartphones, members and hotel staff can access it anywhere.

“BWH Hotel Group is one of the world’s most iconic hotel brands, serving every level of the market,” said Alex Alt, general manager of Oracle Hospitality. “With this integration, Oracle extends our long-standing collaboration with BWH Hotel Group to enable its hotels to move to the cloud to adapt, operate more efficiently and better serve their guests amid a sea of ​​industry change and consumer expectations.’

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