Does DXOMARK really sell points? – the executive director gives a formal answer

Lei Jun recently announced that the Xiaomi 12S Ultra will not be sent to DxOMark for testing. It was a serious topic of discussion among netizens. Subsequently, DXOMARK officially announced that it has always adhered to professional and respectable standards. The company also claims that it will purchase the Xiaomi 12S Ultra for testing at its expense. This again sparked discussions among netizens. In the eyes of many industrial manufacturers and consumers, DXOMARK has lost its credibility. For some time there have been bad reviews about DXOMARK’s selling points and bias.

In this regard, DXOMARK Executive Director Frederic Guichard personally recorded a video to answer the questions of many netizens.

First of all, he said, “DXOMARK has more than 100 engineers who repeatedly test smartphone cameras, audio, screens and batteries in 16 laboratories. We follow no less than 5 scientific test benchmarks. Each benchmark is combined with objective testing and perception test analysis.”

Guichar says DXOMARK does not sell results

Regarding everyone’s doubts about DXOMARK’s score, he replied that DXOMARK’s business model is to sell labs and technical reports, but not to sell points or rankings. The results are only the tip of the iceberg, the summation of hundreds of hours of evaluation and quality analysis.

The published score depends on the quality of the product itself, not whether the manufacturer has selected the DXOMARK evaluation service image, and it is not an ordinary hardware score. Whether it’s photography or audio, it’s closely related to software setup.

Guichar also talked about the problem with manufacturers sending for testing. He said that for models that manufacturers do not send for testing, they will also purchase commercial models for testing. The company claims to test all relevant products. If the manufacturer sends the product for pre-market testing, they will test it. However, he will still purchase a commercial model and test the device again. This is just to rule out any possibility of the earlier version being a “special version”.