Ever wanted to smell like burnt keratin? Oddly enough, you’re the target demographic for Elon Musk’s latest product innovation: Burnt Hair cologne. Yes you can buy it.

Aroma is the realization of a a tweet made by Musk in September and is being sold through Musk’s The Boring Company, which you may remember has sold other novelty items in the past, like the Not-A-Flamethrower. The promotional images show a red bottle with a ruby-like gem on top. It’s not the most imaginative design if you grew up with cheap celebrity-endorsed perfumes, but then a vessel for the aroma of burnt follicles doesn’t deserve to be classy.

At $100, Burnt Hair hardly fits into the “cheap” category, but neither the questionable name nor the high price are enough to deter Musk’s fans: over 10,000 bottles of the stuff have been sold as of this writing. according to Musk. It is million dollars… so far.


Previous articleFMD will build and supply four engines for the US Navy’s LPD 32
Next articleAmazon slashed the price of the Xbox Series S for Prime Day