eSentire has launched a new partnership program that it believes will accelerate digital initiatives that require modern security and responsible governance.
The security provider says its new e3 partner ecosystem will focus on mapping partner engagement, productivity and overall experience on how business leaders use cybersecurity services.
He says it targets managed service providers (SMEs), managed security service providers (MSSPs), value-added resellers (VARs), key agents and technology partners.
The new program will give them access to managed incident detection and response services, personalized on-demand training and sales support, as well as stable recurring revenues and accelerating business development.
“We are introducing not only the proposals, but also the experts on the subject and all the intelligence so that we can help our partners have this conversation with the client,” said Bob Leighton, chief channel director. CRN.
“Then the partner has improved a little in their own knowledge and now they can go on and try to find other opportunities.”
eSentire says the new program aims to “simplify partner travel” and prioritize a shared and flexible experience so that each member of the e3 ecosystem can stand out in establishing their credibility in cybersecurity services with their respective customer bases’.
Leighton said he believes the partner community has changed in the channel recently and believes eSentire has come at a “really good time” to help them transform.
He added: “I saw in the channel that the partnership community has changed.
“You will see those who offer much more consulting services, business consulting and may even have close ties and relationships with insurance insurers and brokers.
“You will also see them have a much more cloudy history.
“They’re just really in a place of transformation right now, so we’re really coming in at a really good time to help them keep going.”
Program members participate in a specialized quick launch program designed to support training, certification, collaborative sales, and marketing initiatives.
eSentire claims that this will “speed up both the identification and the transformation of opportunities”.
Leighton added: “We created the e3 ecosystem because we saw an opportunity to accelerate digital initiatives that require modern security and governance.
“What all partners want is a simple and effective way to provide security as a service to their customers by engaging in their own value proposition and providing a complete solution.
“Our shared responsibility is to help business leaders make sense of the complex security landscape, simplify the cycle of purchasing security solutions, and demonstrate a long time to evaluate from deployment to cyber risk reduction.
“When we really work together as an ecosystem, together we can help organizations build more responsive security operations to anticipate disruption.”