Microsoft Teams has enjoyed a meteoric rise in popularity over the past few years, but scaling is still the most dominant force in the video conferencing market, new data show.
Data provided to TechRadar Pro through a digital intelligence platform SimilarWeb shows that the Zoom download page consistently attracts a higher volume of web traffic than the equivalent page for Microsoft Teams.
Over the past year, about 730,000 more people have visited the Zoom page on average each month. Meanwhile, since the start of the pandemic, Zoom has attracted almost 140 million more web users than its rival.
Of course, Microsoft Teams comes pre-installed on many more devices than Zoom, meaning download traffic is not an accurate representation of total active users. But SimilarWeb data is confirmed by insights from Google Trends (opens in new tab)indicating that Zoom has steadily generated more interest on the web since the two first faced each other.
Zoom vs. Microsoft Teams
As a result of the switch to remote work at the beginning of the pandemic, video conferencing and collaboration software the market exploded, sparking a race among suppliers to capture the largest slice of the rapidly expanding pie.
In most respects, the advantage was really in Microsoft’s court. While Zoom may have benefited from stronger brand awareness, many businesses have already held back Microsoft 365 subscriptions (which include access to Teams), meaning the former must demonstrate sufficient added value to warrant the additional cost.
Despite concerns at the beginning of the pandemic around level of security available with Zoom, for which the company was stuck online, it apparently had a little trouble attracting staff. Since the start of fiscal 2020, Zoom’s revenue has increased nearly tenfold and now stands at approximately $4 billion annually.
Earlier this summer, Zoom signaled a change in direction that will see the company focus on providing a more comprehensive collaboration solution that brings together all the functionality that workers need to communicate. Its latest offering, Zoom One, combines live chat, phone, meeting and whiteboard functionality into one package.
“Simplicity is at the heart of everything we do. As the Zoom platform evolved from a meeting app to an all-in-one communications platform, it was clear that introducing a new package like Zoom One was the next step in the company’s evolution,” said Greg Tomb, president of Zoom.
“By bringing together chat, phone, meetings, whiteboard and more into one offering, we’re able to offer our customers solutions that are easy to manage so they can focus on the business issues that matter most .”
It doesn’t take a genius to figure out whose piece of the pie Zoom intends to eat next.