Lollipop, an online food shopping assistant, raised £ 5 million in a starting line-up run by Octopus Ventures.

Lollipop will use the capital to further develop its platform, which allows online food buyers to plan meals and automatically add the necessary ingredients to baskets.

The London-based startup is partnering with British supermarket Sainsbury’s. Its platform, which is still in beta, also allows users to add recipes, create custom dishes, import external recipes, and provide recipe recommendations based on diet and lifestyle requirements.

The startup is aimed at busy families who do not have time to plan meals.

Lollipop is co-founded in 2020 by Chris Parsons and Tom Foster-Carter, who previously served as Monzo’s chief operating officer and co-founder of Curve. Lollipop launches beta testing in July last year for selected users.

“It’s hard to finish the store and feed the family. As living costs increase, it is becoming increasingly difficult for overworked parents to try to eat healthily, live sustainably and stick to a budget, ”said Foster-Carter, CEO of Lollipop.

Additional investment in the opening round came from Maki VC, Anterra Capital and Plug and Play. Previous investors JamJar and Speedinvest also provided capital.

Plug and Play’s investment comes after its launch in the UK last month, in partnership with Jaguar Land Rover and BT Group.

“We are pleased to partner with Lollipop in this new venture. Lollipop uses technology in an innovative way, and we look forward to working together to provide more customers with innovative, high-value food, ”said Matthew Roberts, Sainsbury’s Head of Digital Strategy.

Lollipop’s initial round follows its pre-launch in December 2020. The startup recently moved to a warehouse in London Bridge and aims to double its team by the end of the year.

“We are seeing more and more ways to shop for groceries, from food kits to one-hour supply offers, but 80% of households spend more than an hour a week planning meals and shopping for groceries online,” said Matt Chandler. , investor in Octopus Ventures.

“There is a huge gap for the idea of ​​the mass market, which makes it easier for households to choose and buy delicious food without limiting their choice.”

Former Monzo COO raises £5m for Lollipop, a grocery shopping assistant

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