Startups need capital and often raise funds from investors. This requires presentation, numbers, statistics and history. And the timing must be accurate. The key to time is easy, according to this CEO: Raise money when your confidence is high.

Every week at TechCrunch Live, investors and entrepreneurs share lessons learned from personal experience. And Front CEO and co-founder Mathilde Collin knows about fundraising. It raised $ 138 million in venture capital in several fundraising rounds, including from Frederick Kerest, Okta’s chief operating officer and venture capitalist. They talked about several topics and the whole TechCrunch Live event is available at YouTube or by a podcast.

Time can lead to or interrupt fundraising, and Colin advises looking for an outside investment when you’re feeling great – like you, the founder, feeling great. Unfortunately, sometimes this does not correlate with your company’s numbers.

“You may have hired someone amazing,” she said. “You just signed a very big client – whatever makes you super confident in the future of this company.”

Why? According to Colin, investors are very good at judging whether the founder is genuine in his motivation, which revolves around confidence and excitement for the company. This means that she always starts presentations with why she does something, even if it gets more complicated as you zoom in.

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Frederic Kerest agrees, noting as an investor that he wants to spend time with people who care, are motivated and interested.

Colin says that every time she recruited, she evaluated investors based on the company’s needs. Then, when it came to the later phase of Front Series C, she turned to several operators who could provide capital and an inside perspective on industry and corporate direction.

Front turned to Sequoia for his Serie B, something Colin says continues to be useful. However, as her company grew, she said she felt the need to rediscover the wheel. She turned to those she thought had been in a similar situation before and could give her guidance. It turned out to be a series of industry leaders such as Michael Cannon-Brooks of Atlassian, Eric Ian of Zoom and Jared Smith of Qualtrics – and yes, Frederick Kerest.

These are all people about whom Kerest said with a laugh that they are getting their hands dirty in managing, building and growing the business.

“There is a lot of value you can get from institutional investors,” Kerest said. “In Okta we were lucky to be supported by some well-known companies – Andreessen Horowitz, Sequoia and Greylock. They will bring a lot of networks. They will bring a lot of ideas on how to grow. They will bring a lot of ideas to the advisors. “

But there is more to building a company, Kerest said. He pointed out the building of a sales team or when to scale internationally. Like the CEO of a much larger, similar business, operators can help with critical steps.

And it doesn’t get more predictable as the circles progress. Colin believes the founders are wrong to say that as the company grows, fundraising becomes more difficult.

“You have to have good reasons for that [fundraise]”she said.” I think it’s because the scale of everything you do is bigger; the impact is bigger, if you fuck up, it has more consequences for your employees, your customers and others. So it definitely doesn’t get any easier. “

Fundraise on confidence, Front CEO Mathilde Collin says

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