Platform for booking tours and activities Gondola has acquired Boogie Toura technology company specializing in travel websites and software for an undisclosed amount.
The merger will help tour and activity providers increase their end results by increasing online direct bookings. According to Gondola, tour operators around the world currently pay 25% to 50% of their profits to online travel agencies to get customers.
Vitaly Levitt, the chief executive of the gondola lift, called the move “profitable”, which “ultimately benefits the travel companies that work with us so that they can get their own reservations and stop overpaying for customers”.
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Drew Stromberg, former CEO and founding engineer of Tour Boogie, joins Gondola as a leading software engineer.
“I originally invented functional software that really allowed travel companies to thrive without relying on larger companies to make a profit,” Stromberg said.
“Incorporating our technology with the gondola lift made sense and was extremely useful to present our technology to more operators.”
Gondola, founded in 2021, integrates with reservation systems including Peek Pro, Rezdy, FareHarbor and Checkfront.