As Google begins to provide its latest video generation tools, the company says he has a plan to provide transparency around the origins of its increasingly lifelike AI-generated clips. All videos made by the company’s new Veo model in the VideoFX app will have digital watermarks thanks to Google’s SynthID system. In addition, SynthID will be able to watermark AI-generated text that comes from Gemini.
SynthID is Google’s digital watermark a system that began rolling out to AI-generated images last year. The technology embeds imperceptible watermarks into AI-generated content so that AI detection tools can recognize that the content is AI-generated. Given that Veo, the company’s latest video model previewed on stage at I/O, can create longer, higher-resolution clips than was previously possible, tracking the source of such content will be increasingly important.
As generative AI models advance, more companies are turning to watermarking amid concerns that AI could fuel a new wave of disinformation. Watermarking systems will give platforms like Google a framework for detecting AI-generated content that might otherwise be impossible to distinguish. TikTok and Meta have also recently announced plans to support similar discovery tools on their platforms and label more AI content in their apps.
Of course, there are still significant questions about whether digital watermarks alone offer sufficient protection against fraudulent AI content. Researchers have shown that watermarks can be easily avoided. But making AI-generated content somehow discoverable is an important first step toward transparency.
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https://www.engadget.com/google-expands-digital-watermarks-to-ai-made-video-175232320.html?src=rss
