Over the years, many aspects of the Pixel phones have evolved, but one core element of their design has remained consistent. Google recently registered a trademark in the US for this particular design feature.

When you compare the 2016 Pixel and Pixel XL to the 2023 Pixel 8 and Pixel 8 Pro, it’s hard to believe they belong to the same product line. This stark contrast in design evolution is similar to what you would observe when comparing the first iPhone to the iPhone 15.

Google markets the ‘G’ logo on Pixel devices

Image credit: Google

Throughout the various changes in shape, size and camera bumps on the Pixel phones, one constant has remained: the presence of the “G” logo on the back. Like the iconic Apple logo found on the iPhone and MacBook, all Pixel devices including phones, tablets and laptops since 2016 have featured Google’s stylized ‘G’ on the back. Even official Google cases often display this logo in the same place, which ensures that it remains visible.

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As expected, it looks like Google has no plans to move away from its iconic ‘G’ logo on its phones anytime soon. The company recently filed for a trademark for the Pixel’s “G” design in the US. The accompanying documentation specifically states that the outline represents a generic Pixel 8-like device and illustrates where the “G” logo would normally be positioned.

The Google ‘G’ logo trademark applies only to Pixel smartphones Trademark of Google

It is worth noting that the trademark applies specifically to the use of the ‘G’ logo on smartphones and does not extend to other devices such as tablets or laptops. Despite the lack of new Pixelbooks in the past five years, with a few cancellations along the way, there are indications of a potential Pixel Tablet 2 currently in development.

On the phone front, initial renders of the Pixel 9 and Pixel 9 Pro have already surfaced. Both models are rumored to feature the same iconic ‘G’ logo, despite the changes in the design of the camera bump from a pill-shaped strip once again.

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Google Finally Trademarks its Smartphone Logo in the U.S