Former Apple chief designer Johnny Ive shared the twelve most important tools which he uses when creating, measuring or recording.
His choice comes from the latest issue of “How to spend it“, a series of The Financial Times where the publication takes a famous public figure and asks them for recommendations on what people should buy.
If you don’t know who Johnny Ive is, as Apple’s former head of design, he gave the world some of the company’s most iconic products, designing the original iMac, iPod and iPhone, to name a few.
Complete list of widgets
Going down the list, Johnny Ive’s choice is, to put it mildly, a show. Most are either expensive versions of ordinary household items or some special tool.
The list is as follows:
Ive doesn’t say why she chooses so many different types of tools for her eclectic collection, but in a related piece “How to spend it”., it gives some indication. Simply put, he just likes the tools and the way they look.
Ive declares, “There is beauty and joy in machines and tools. “I think there is an inherent elegance to an effective tool that usually leads to curious beauty.” It was certainly an interesting choice by the man who played a key role in making Apple what it is today.
Departure from Apple
Although a major force at Apple, Johnny Ive left the company in 2019 due to clashes with senior management and CEO Tim Cook. I wanted to continue producing aesthetically pleasing products, but the company wanted to focus more on the business side of things.
Today, Johnny Ive created his own creative company called LoveFrom, where he designs products for customers. As funny as it is, his first customer after starting his own company was Apple.