Hotel beds entered into a partnership with iGA Istanbul Airport, a deal Spain-based bedbank claims to be the first of its kind for a travel tech company.

Designed to attract professional travel buyers, the destination marketing campaign allows Hotelbeds to secure special promotional rates for hotels and transfers in Istanbul while providing airport exposure.

The deal gives Hotelbeds customers a new way to access the best prices and availability in the market, as well as educate them about the services iGA Airport Istanbul offers to leisure travelers.

“This exciting new partnership with iGA Istanbul Airport demonstrates the value of Hotelbeds as a marketing partner and the importance of engaging our B2B customers,” said Joe Scheller, Head of Global Destination Marketing at Hotelbeds.

“Through this campaign, in addition to our customers’ access to promotional rates for hotels, activities and transfers in Istanbul, iGA will be able to maintain constant contact with the travel trade and inform them about airport shopping and dining, lounge functions, IGA PASS, COVID-19 updates and new flight routes.”

The Turkish hub opened in 2018 and quickly became Europe’s busiest airport: in 2021, iGA Istanbul Airport handled 37 million passengers, of which 27 million were international, making it the second busiest airport in the world for international passenger traffic.

Majid Khan, iGA Istanbul Airport’s Vice President of Aviation Development, says: “We are delighted to be the first mega hub to partner with Hotelbeds. iGA Istanbul Airport, although it has 12 destinations in the United States and three in Canada, is the only mega hub in Europe not directly served by a North American airline.

“We are the largest airport in Europe and we believe the collaboration between Hotelbeds and iGA ​​Istanbul Airport will increase awareness of our airport and Istanbul as a destination in North America, increasing US passenger traffic to this untapped market.”

The campaign runs through December and will be promoted through Hotelbeds’ two main distribution channels, targeting Bedsonline’s retail travel consultants and Hotelbeds’ strategic customers in the US

In February this year, Hotelbeds joined Amazon’s Climate Pledge, which works to encourage global industries to reduce carbon emissions to zero by 2040.

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