How many Vision Pro headphones have Apple sold?

Production of Apple Vision Pro headphones has reportedly been cut and sales are “way down”. But, but wait: wasn’t Vision Pro meant to change the world of VR/AR, ushering in an era of spatial computing? is the dream over

Huh, no. As Sam Rutherford laid out just before the weekend, while reports and rumors can’t pin down the exact numbers, based on financials from Apple’s latest earnings, Vision Pro sales likely equate to about one percent of the company’s revenue. As if early Vision Pro sales didn’t matter. Remember: the first iPhone wasn’t great either.

— Matt Smith

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