French fashion and lifestyle brand IKKS Paris marked its debut in the UK with the country’s first flagship, which will open on Carnaby Street this month.

The 2,610-square-foot store is spread over two floors with a complete collection of women’s, men’s and children’s clothing.

It consists of a relaxation area and free coffee for customers, as well as regular activations of the brand in the store, including style sessions, conversations and personalization.

The store will feature exclusive offers for the UK and will feature a showcase of its Free the Sea collection, a sustainable range made from Seaqual yarn produced by the Seaqual initiative, which uses recycled plastic waste from the sea, with proceeds going to the NGO SeaCleaners.

In addition, the store uses natural materials, and the opening is against the background of the company’s growth over the past 35 years. Ikks also recently unveiled a virtual flagship in the first week of metaverse fashion.

Samantha Bain-Molison, Retail Director at Shaftesbury, said: “We are delighted that IKKS Paris will open its leading Carnaby store. The brand will fit perfectly into Carnaby Street’s existing retail portfolio of exciting fashion concepts that offer customers a point of difference and first-class shopping.

Louis Manzon, CEO of IKKS Paris, added: “Carnaby Street is the perfect place to start our first stand-alone store in London, as it is not only an iconic shopping destination, but also a place where we know our target customers shop.

“This will allow us to present our complete collections of the brand and create an exciting space for our customers to immerse themselves in IKKS Paris. We are pleased with the response from our recent new stand-alone stores in China and Madrid. This gave us the confidence to expand into additional markets where we saw existing demand for IKKS Paris. ”

IKKS Paris was founded in 1987 by Gerard Le Goff and offers a complete collection of women’s, men’s, children’s clothing and accessories.

Ikks Paris makes UK debut

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