India’s traditional PC market, including desktops, laptops and workstations, is delivering another strong quarter (January-March 2022), delivering over 4.3 million units with a growth rate of 37.7% on an annual basis, according to new data from the International Data Corporation (IDC) worldwide Quarterly tracking of personal computer devices. While the notebook category continued to be a driver for 3.1 million units, the desktop category saw more than a million units for the first time since 3Q 2014. The recovery in the government segment continued consumer demand, and pressing channel inventory from vendors helped the market to remain optimistic.

Demand for computers continued to remain strong in various segments as people continued to buy computers for distance learning and work. At the end of the financial year in the first quarter (January-March) the government segment recorded a significant recovery. The purchase of enterprises and SMEs remained optimistic and increased by 47.2% and 31.7% respectively on an annual basis. In addition, suppliers have tried to provide sufficient stocks in anticipation of delays in supplies due to blockages in China. While online channels have a share of 13.4% and are witnessing an annual growth of 17.5%, offline channels are witnessing a bigger jump as they grow by 41.4% on an annual basis.

“The consumer segment remained positive, as it witnessed an impressive growth of 27.9% on an annual basis. While e-tail channels have had good grip, easing restrictions on COVID-19 has led to a surge in retail sales as more people have started buying computers from offline stores, leading to a strong consumer quarter, ”said Bharath. Shenoy, Senior Market Analyst, PC Devices, IDC India. He added: “With the opening of schools and colleges, providers are likely to run back-to-school campaigns in the second quarter, which could prolong consumer momentum. However, high inflation and rising device prices could lower sentiment as consumers slow down their purchases. “

HP Inc. delivered over 1.4 million units and continued to lead the overall computer market with a share of 33.8% in 1Q22. The seller had its biggest consumer quarter in the first quarter of 22 years, delivering nearly 650,000 units with a share of 33.2%. There was also a strong trading quarter with a share of 34.3%. Strong demand for commercial desktops, clearing large backlogs, and continued demand for consumer notebooks have helped HP reach its biggest quarter to date.

Dell Technologies secured a distant second position with a share of 19.4% and 22.6% growth on an annual basis in 1Q22. While ahead of Lenovo in the retail segment with a share of 24.2%, in the consumer segment, it was close to third behind Lenovo. The provider was second in the corporate segment with a share of 31.5%, driven by the strong momentum from its global accounts.

Lenovo continued to hold its third position behind Dell in 1Q22 with a share of 17.6%. The seller managed to achieve an impressive growth of 20.5% on an annual basis, mainly driven by strong performance in the retail segment. It marked its second largest quarter among small and medium-sized enterprises, delivering nearly 200,000 units and growing by 37.5% on an annual basis.

Acer Group maintained the fourth position with 9.8% market share in 1Q22. Driven by strong demand for commercial desktops, the provider grew by 75% on an annual basis. It had its biggest quarter ever in commercial desktops, delivering more than 200,000 units for the first time. The seller also made significant breakthroughs in commercial laptops, where it grew by 56.3% on an annual basis.

ASUS maintained the fifth position with a share of 6.2% in 1Q22, rising by a healthy 58.6%. Seamless deliveries and the expansion of offline channels have helped the brand grow in the consumer segment. It also pressed hard in the retail segment, growing by 67.4% year on year.

Commenting on the prospects, Navkendar Singh, Research Director, Client Devices, IDC India, said: “As the market continues to see momentum in both the consumer and retail segments, the channel inventory is returning to pre-pandemic levels. As businesses open and large numbers are recruited in many sectors, the business segment is expected to remain optimistic in the coming quarters. Government and education procurement are also increasing, so the retail segment may see high single-digit growth in 2022. However, high inflation is a problem, mainly for SMEs and consumers. ”

India PC Market Pushed Past Four Million Units for the Third Consecutive Quarter in 1Q22

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