This is due to the growing interest of consumers, the many launches during the quarter and the availability of various offers for discounts and promotions
India’s smartwatch market grew 173% year on year in the first quarter of 2022, according to a Counterpoint report.
This is due to the growing interest of consumers, the many launches during the quarter and the availability of various offers for discounts and promotions.
Noise deliveries doubled on an annual basis in the first quarter of 2022 due to the good performance of the newly introduced devices. Fire-Bolt took second place for the first time with a 21% stake. In addition, 57% of his watches come with a Bluetooth calling feature.
boA registered 106% growth on an annual basis and took third place. Dizo took a place in the top five for the first time. Samsung grew 78% year on year in the first quarter of 2022. realme had a 3% share in the first quarter of 2022.
Apple grew 104% year-over-year in the first quarter of 2022, with its 7 Series variants accounting for two-thirds of shipments. Amazfit fell 35% year-on-year in the first quarter of 2022. Zebronics managed to maintain its position in the top ten. OnePlus took first place in retail prices of 10,000-15,000 INR (133-200 dollars) with about 45% share. Xiaomi registered strong growth of 238% QoQ in the first quarter of 2022.
Research analyst Harshit Rastogi said: “Brands are pushing for bigger displays that consumers are willing to accept. By pushing larger displays, brands are also attracting users of smart strips, as these strips have limited functionality due to the smaller displays. The contribution of> 1.5-inch smartwatches increased to more than half of the total smartwatch market from just 11% last year. In addition, some of the most sought after features such as SpO2 are already present at all price levels. Blood pressure monitoring as well as the voice assistant are lowered to lower price ranges to attract budget-conscious customers.
Regarding local production, Rastogi said: “Many brands have already started local production. We can see a significant leap in the contribution of domestically produced devices in the second half of 2022, especially from brands such as Noise, boAt and realme.