Amazon’s revelation last month that it was launching a new Buy with Prime service that would eventually allow any online store to offer the same two-day delivery benefits available to Prime subscribers immediately sparked speculation in Shopify about how the company will Responses to move from your biggest opponent.

This seems to have been decided on Thursday, when Shopify CEO Toby Lutke said in a call from an analyst that he was “excited” by Amazon’s decision and happy to integrate Buy with Prime into Shopify’s offers for online retailers. But a Shopify spokesman later told The Information that the CEO was only sharing his views on the matter and that the e-commerce company still needed to gather more details before deciding what to do. Meanwhile, an internal debate has been raging for the past two weeks.

https://www.theinformation.com/articles/inside-shopify-amazons-buy-with-prime-push-is-raising-existential-questions

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