Apple officially announced the discontinuation of the latest iPod Touch, effectively ending its iconic iPod product line, which began with the launch of the original iPod in October 2001. Although Apple did not create a market for portable music players, it captured the imagination. of the world at that time, with its unique scroll wheel and convenient shape and size. In addition to various iterations of the original iPod, Apple has also sold the hugely popular iPod mini, iPod nano, iPod shuffle and iPod Touch over the past few years.

The company eventually reduced its portfolio, halting production of the iPod (later renamed the iPod Classic), iPod nano and iPod shuffle over the past few years. The series has not been updated since the release of the 7th generation iPod Touch in mid-2019, which came four years after the previous refresh and was the only remaining model on sale. Even its presence on Apple’s official website has been reduced as other products, most notably the iPhone, have replaced it.

Apple’s iPod has become a pop culture sensation with several iconic ads highlighting the white headphones that came with it. The excitement grew every time a new model was expected to be released. The original iPod, with its 5GB capacity and FireWire connection, was highly compatible with the Mac, but Apple took advantage of the line’s popularity in 2003 and announced a Windows version of the iTunes app needed to manage iPod music at the time. . The move will be credited with helping Apple establish its brand identity in the Steve Jobs era.

Over the past 20 years, Apple has introduced new features such as a touch wheel with integrated surface and integrated buttons and flash memory, starting with the iPod nano line. The iTunes Music Store allows users to buy and sync music before streaming becomes dominant and Apple replaces it with Apple Music. When the iPhone was first introduced in 2007, it was charged as an iPod with touch controls, as well as an Internet-connected device and a mobile phone.

With the growing popularity of the iPhone, as well as streaming services, Apple has reduced its focus on the iPod line, and the lack of updates outside the 7th generation iPod Touch indicates the possible termination of the line for years.

While the iPod Touch was once highlighted as a gaming device or more accessible device connected to the Internet for children, it is now less relevant in the age of content streaming. Apple now says the model will remain available until stocks last, but offers a variety of other products, including the iPhone, Apple Watch and HomePod mini, as ways to listen to music on the go and at home.


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