If you’re having trouble finding new people to join your team, you’re not alone. When looking to attract new talent, you need to make the first point of contact that attracts potential employees.

We are talking about a job advertisement. This is your only chance to make a great first impression. Of course, it is difficult to write the perfect job description, but the results are worth the effort. Your work here can provoke or destroy the desire of a potential employee to join your company.

Imagine the employee of your dreams scrolling LinkedIn and finding your open position. You want them to clearly understand the responsibilities of the position. If you are not careful, your wording can confuse them. (In the worst case, a careless spelling mistake can completely repel them!)

Do you have an open position, but no one bites the hook?

This is a sure sign that you need to improve your job description. Maybe the mistake is in writing: it can be vague or too boring. If you do not outline what an employee can expect, he will move on to the next job.

You want to draw a clear image in the mind of your reader. Give them a good idea of ​​what they can expect their daily tasks to look like.

Or if they will have a more dynamic schedule, let them know. One way to warn them is to say you are looking for someone flexible. Even then, it’s a little too vague. Try to be as specific as possible.

For example, if you are looking for a salesperson, emphasize that you expect him to research his local community and find partners on his own. Let’s say you’re looking for someone who loves networking and making new connections for the company. This deters unsuitable candidates and attracts exactly the people you are looking for.

Are you posting the job description on the right websites?

You can write the best, most specific job description in the world. But if you do not put it where the candidates are looking, all this effort is in vain. Make sure you put it on a popular work board so that candidates don’t miss this great opportunity.

Our sponsor LinkedIn is the best place to find new talent. It has about 660 million users from all over the world. This is the largest professional network in the world, and if you no longer post new jobs there, you miss a set of amazing candidates.

Visit LinkedIn.com/Kim and post your work for free.

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