American rapper Kendrick Lamar used deep forgeries for his latest music video.
Deepfakes use generative neural network architectures – such as autocoders or generative competition networks (GANs) – to manipulate or generate visual and audio content.
Lamar is considered one of the greatest rappers of all time. However, he regularly proves that his creative mind is not limited to his talent for rap.
For his song “The Heart Part 5”, Lamar used deep fake technology to transform his face into various celebrities, including Kanye West, Nipsy Hussle, Will Smith and even OJ Simpson.
You can watch the music video below:
For the credit, the deepfake element was created by a studio called Deep Voodoo.
Deepfakes are often used for entertainment purposes, including movies and satire. However, they are also used for bad purposes such as creating “deep porn” videos without the consent of those portrayed.
The ability to deceive experts is concerned about the social consequences. Deepfakes can be used for fraud, misinformation, influence of public opinion and interference in democratic processes.
In March, a hacked news website published a dip-fake claiming that Ukrainian President Volodymyr Zelensky was asking troops to lay down their arms in a battle to protect their homeland from Russian invasion.
“I only advise the troops of the Russian Federation to lay down their arms and return home,” Zelensky said in an official video to refute the forgery. “We are at home defending Ukraine.
Fortunately, the dip interface was of very low quality by today’s standards. The fake Zelensky had a comically large and noticeably pixelated head compared to the rest of his body. The video probably didn’t fool anyone, but it could have serious consequences if people believed it.
A Russian-linked campaign of influence – removed from Facebook and Twitter in March – used artificial intelligence-generated faces as fake “editors-in-chief” and “columnists” for a linked propaganda website.
The more counterfeits detected will raise public awareness. Artists like Kendrick Lamar, who use them for entertainment purposes, will also help spread the awareness that you can no longer necessarily believe what you can see with your own eyes.
Connected: People struggle to distinguish between real and AI-generated faces
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