Kendrick Lamar simply continues to produce absolutely amazing work.

His latest music video for the song The Heart Part 5, released on Sunday, uses deep fake technology to digitally add similarities to rappers such as Will Smith, Kanye West and Nipsey Hussle over Lamar’s face as he raps. At one point, he even became OJ Simpson.

You can watch the whole video below.

The song was released before his new album Mr. Morale & The Big Steppers, which will be released on May 13. The song is a sample of Marvin Gaye’s classic song, I Want You.

But the video is different. A single camera focuses on Lamar as a whole, but his face changes during key parts of the song. At one point he was Will Smith, the next was Kobe Bryant. Absolutely unreal things.

Deepfake technology is used more and more in large productions. Most recently, Lucasfilm hired an expert on deep counterfeiting on YouTube Shamukwhose The Mandalorian Defeakpublished in December, won nearly 2 million views to improve VFX, used to eliminate the age of Mark Hamill.

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