Our story earlier today detailing the demand for cooling and slowing sales in the celebrity video calling app Cameo contains some warning signs for other start-ups with creative economies and companies supported by the pandemic.
Cameo’s operating expenses rose to nearly $ 79 million last year, from $ 30 million in 2020. This contributed to deeper losses: adjusted EBITDA, a profit indicator that usually eliminates many costs – including stock compensation – has expanded to nearly $ 49 million loss in 2021 from a loss of just under $ 10 million the previous year, documents show. The startup’s sales are also not far from the company’s forecasts.
https://www.theinformation.com/articles/lessons-from-cameo-s-sales-shortfall-talk-of-a-creator-economy-winter-streaming-loses-some-luster