Despite quickly amassing more than 100 million users, Meta’s Threads didn’t quite break through to the zeitgeist the way its main rival, X/Twitter, did. He’s probably still waiting for his moment on a Hudson plane. However, Meta is doing what it can to attract attention and keep an eye on the text-based platform, including by displaying popular topics on Facebook and Instagram.

His final test is also out of a previous book. The company is trying to let users post from Facebook to Threads with ease. This could eventually make it easier for heavy Facebook users and/or content creators to share their thoughts, videos, and photos on Threads without much more effort. As it currently stands, some users can share text and link Facebook posts to Threads. There is no guarantee that Meta will implement the feature in the long term or expand it to include images.

It makes sense that the Meta would at least attempt this. Users have long been able to post stories and reels to Facebook and Instagram at the same time, so adding threads to the mix is ​​a logical step. Meta confirmed for TechCrunch that it runs the test, which is limited to iOS and not available in the EU.

The opt-in approach is much more sensible than automatically sharing user posts on Facebook Threads, which Meta has been doing for a while to raise awareness of the former. People often have different identities on Facebook and Instagram/Threads, even if they are connected to the same account. They may not want a highly political post on Threads or a dirty joke showing up in their friends and family’s Facebook feeds. That way they will at least be able to share a post on both platforms.