Cinemas took a hit during the early part of the COVID-19 pandemic, and although audiences have started to come back in the past few months, cinemas are currently struggling once again, with few blockbusters hitting screens and tightening budgets customers streaming services are a more attractive option.

Against this challenging backdrop, movie theaters in the US and beyond are hoping to fill seats by offering tickets for just $3 (plus tax) in a special one-day offer.

Discounted tickets will be available for screenings on the first ever National Cinema Day on Saturday 3 September.

The $3 offer is for “any movie, any hour of show, any format,” according to the event websitewith tickets being sold at a price similar to what people were paying in the early 1980s.

A growing number of movie theater chains — and independents — are getting on board, with AMC, Cinemark and Regal already gearing up to sell tickets. So far, more than 3,000 theaters with around 30,000 screens have been included in the initiative, which aims to give a boost to movie theaters.

“This day is for movie lovers in the US, celebrating how movies should be seen on the big screen,” Ken Tewes, Regal’s Chief Marketing Officer, said in edition. “We’re thrilled to be a part of National Movie Day, offering our moviegoers the chance to see the latest blockbusters at the Regal, regardless of format, for just $3.”

Cinemark said in a tweet that it will also offer an array of snacks and drinks for $3, a discount from regular prices. Other chains may follow suit.

The best way to check if nearby movie theaters will be offering $3 tickets on Saturday is to visit National Cinema Day site and add the name of your city or ZIP in the search box.

This deal is sure to be popular, so it would be wise to book your tickets as soon as possible.

And if you’re not in the US, be sure to check your local theater to see if they’ll be joining in as well. Hundreds of theaters in the UKfor example, they’ve already said they’ll be offering tickets for just £3 this Saturday.

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