We’ve known for years that Apple has been developing both mixed-reality headphones and AR glasses, and while The Information and other publications regularly reveal details about the former, CEO Tim Cook hasn’t shied away from talking about AR as “The next big thing.” Only now do we get a better idea of ​​how and why Apple has continued this secret work on mixed reality and AR over the years, despite various failures and moments of doubt.

Wayne Ma’s latest report on Apple’s mixed reality device clarifies the story of its development until a key moment in 2019, around the time when Apple turns its attention to 2022 for the release of headphones (the second part of Wayne’s report is coming soon ). The most revealing new details relate to two moments that could have reduced the chances of mixed reality headphones long ago: when Johnny Ive’s team expressed doubts about VR and when plans for cheap iPhone headphones fell through.


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