Nike Forward is an innovative new process for assembling high performance apparel with reduced environmental impact. A brand name in both the sportswear industry and a driving force behind the sustainability movement, Nike has released its latest technology in the form of an iconic classic – the gray hoodie.
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“We believe this platform has the potential to reshape the way we think about materials and clothing. This is the biggest innovation in Nike apparel since Dri-Fit 30 years ago and has huge potential to transform the industry the way Air and Flyknit did for Nike footwear,” said Aaron Heiser, Vice President Global Apparel Merchandising , NIKE, Inc.
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What’s special is that Nike Forward results in a 75% reduction in the carbon footprint during production compared to Nike’s traditional knitted fleece. The process allows the use of several thin layers of carefully selected material to balance softness with warmth and performance. The simplified process results in fewer steps in the manufacturing process. Instead of continuing traditional processes for knit and woven materials, Nike Forward looks forward to a new way of doing things.
“The Nike Forward feels different because it’s different. It’s not a traditional knit or fabric, but a completely new material that dramatically reduces its carbon footprint,” said Carmen Zolman, Vice President of Apparel Design Innovation, NIKE, Inc.
Additionally, the streamlined process of converting fibers into textiles using a needle punching process means skipping several steps in typical manufacturing. Every step missed means a reduction in the required amount of energy, water and human resources.
Nike have taken the minimalist approach one step further with an ultra-simplistic hoodie design that forgoes dyes and extras like zips and tabs. Raw-cut pockets provide a distinct look, saving extra materials and energy. The finished sweatshirt is made up of 70% recycled content, contributing to the company’s circular goals.
Nike is no stranger to innovation and commitment to corporate responsibility. Nike Forward is just the latest in a long line of efforts to continually raise the bar on performance and commitment to bettering the planet.
Images via Nike