OpenAI’s video creation service is subject to an EU data privacy review

OpenAI is facing further scrutiny from Italy’s data protection authority over concerns that the firm’s new artificial intelligence video creation system will process people’s personal data.

This is the second time OpenAI has drawn the attention of the Italian regulator, which is already investigating possible data breaches from the tech company’s ChatGPT tool.

OpenAI is now facing fresh pressure from the Italian regulator, which said in a statement on Friday that it had given the firm 20 days to provide information about its new artificial intelligence service, called Sora, which can quickly create videos up to one minute long .

This is necessary “given the possible implications that the Sora service could have on the processing of users’ personal data in the European Union and in Italy in particular,” the Italian regulator said, adding that it also questioned whether “the new AI model is already available to the public and whether it is or will be offered to users in the European Union, particularly in Italy.’

San Francisco-based OpenAI is backed by Microsoft, which along with Alphabet’s Google uses artificial intelligence to improve its products.

Last month, OpenAI launched an online store where people can share customized versions of the company’s popular ChatGPT chatbot, after an initial rollout delay due to management turmoil last year. The new store, which launched Wednesday for paid ChatGPT users, will collect chatbots that users create for various tasks, such as a version of ChatGPT that can teach a child math or come up with colorful cocktail recipes. The product, called the GPT Store, will feature chatbots that users have chosen to share publicly. Ultimately, it will introduce ways for people to monetize their creations—much as they might with Apple’s app stores or Alphabet’s Google.

Like these app stores, OpenAI’s GPT Store will allow users to see the most popular and trending chatbots in a ranking and search for them by category. In a blog post announcing the rollout, OpenAI said people have made 3 million custom chatbots so far, though it’s unclear how many of those were available through its store at launch.

The store launch comes as OpenAI works to build its ecosystem of services and find new sources of revenue. On Wednesday, OpenAI also announced a new paid ChatGPT tier for companies with smaller teams, starting at $25 (roughly Rs. 2,100) per month per user. OpenAI first launched an enterprise version of ChatGPT with added features and privacy protections in August.

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