Oppo Reno 11 series to get generative AI features soon, AI Center launched

The Oppo Reno 11 series will soon be equipped with generative artificial intelligence (AI)-based features, the company said on Wednesday. Along with this, the Chinese smartphone maker also revealed that it has established an AI center for innovation in emerging technologies. The institution will focus on bringing new features to its existing smartphones and building AI-ready phones in the future. Earlier this week, Oppo added a slew of AI features to its ColorOS New Year update in China.

Making the announcement, the company highlighted that the Oppo AI Center will be its dedicated research and development wing that will focus on AI and its application. It will also bring a wider range of user-centric AI products and features to users globally. This suggests that Oppo may launch dedicated AI hardware similar to Humane’s AI Pin and Rabbit R1.

While this will be a long-term development from the company, in the short term Oppo is introducing new AI features to its Reno 11 series, which includes the vanilla Reno 11 and Reno 11 Pro. Without mentioning the list of features that can be provided on the smartphone, he revealed that the AI ​​Eraser tool, which can remove unwanted objects and people from the background of the image, will be added to the series. The Chinese brand also stressed that the AI ​​features will arrive globally in the second quarter of 2024, which ends in June.

“After feature phones and smartphones, next-generation AI smartphones will represent the third major transformation stage in the mobile phone industry. In the era of AI smartphones, both the mobile phone industry and the user experience will witness revolutionary changes,” said Pete Lau, Chief Product Officer, Oppo.

Additionally, Oppo also outlined the four important pillars of an ideal AI-ready smartphone. It emphasizes efficiency in the use of computing resources to meet the needs of generative AI, self-learning capabilities, and multimodal content generation capabilities. The company said that AI smartphones should also be aware of the physical world in real-time through various sensors to understand users as well as their environment.

Finally, the company also delved into its own AI stack. In January, the Oppo Find X7 series was launched where AI features were added for the first time. Explaining the language model behind the AI, the smartphone maker revealed that it used its own AndesGPT, which includes 180 billion parameters. The AI ​​model was built with the improvement of dialogue, personalization and collaboration between cloud devices in mind.