Mean Girls, the popular Hollywood teen comedy film that was released in 2004, can be updated for Web3. Paramount Pictures, the holder of the rights to the film starring Lindsay Lohan, may return in “crypto-collectible” form. The production house has filed trademark filings that hint at what elements of this film could soon be remade, and it includes non-fungible tokens (NFTs). Built on the blockchain, NFTs are digital collectibles that are inspired by real people, objects, and artwork, among other things.
The trademark filings mention “downloadable media files containing artwork,” as well as “downloadable virtual goods” and “app tokens.”
Although Paramount Pictures has not announced its intent with these Web3 trademark filings surrounding Mean Girls, screenshots of the documents have surfaced on social media.
Mean Girls, which revolves around a young girl’s entry into a tight-knit group of four fashion divas, has been touted as one of the most quotable movies of all time and the source of numerous memes and GIFs.
Since its launch, every year October 3rd has been celebrated as Mean Girls Day by fans of the film, which also starred Rachel McAdams, Tina Fey, Amanda Seyfried and Lacey Chabert in key roles.
The association of popular movies with the Web3 sector seems to be gaining momentum in recent days.
Just this month, mass media conglomerate Viacom International registered a similar trademark to extend The Teenage Mutant Ninja Turtles brand to Web3.
This year so far, the number of NFT applications has exceeded those submitted in the crypto, Web3 and metaverse arenas. To date, over 5,800 applications and patents regarding NFTs have already reached the USPTO. In 2021, that number was 2,087, Kondulis said recently.
In a recent report, Dune Analytics also claimed that NFT projects have managed to raise $260 million (roughly Rs. 2,100 crore) for several high-end brands, including Nike, Dolce & Gabbana, Tiffany and Gucci, among others. Among these brands, Nike seemingly garnered the highest amount in NFT sales, around $185.3 million (roughly Rs. 1,500 crore).