TikTok’s YouTube response, Shorts, attracted more than 30 billion views a day, twice the total at the end of last year. Now Google’s video streaming department needs to figure out how to make money from this audience, while looking for new revenue streams to prevent growth slowdowns.
These challenges come as YouTube renews its leadership position after the departure of at least 10 top executives in November, according to an analysis of changes in leadership in The Information. All of the resigned executives have worked on YouTube for at least six years.
Today, we publish our first stand-alone organizational chart on YouTube, identifying approximately the top 30 executives in the video unit to reflect these and other departures, promotions and new hires.