GCash President and CEO Martha Sazon was recognized as a major innovator of innovation in the digital transformation during the recent 2nd Annual Innovation Awards and Summit. Mansmith and Fielders Inc. is an advocacy-based training and consulting firm.

GCash Mansmith

Sazon has been recognized for helping to create innovative digital products and services to improve the lives of Filipinos. Sazon joined other business leaders who were also recognized, namely the president of Bounty Agro Ventures, Inc. Ronald Mascarinas, CEO of Cebuana Lhuillier Group of Companies Jean Henri Lhuillier and Converge-ICT Chairman and CEO Dennis Ui.

During the summit, Sazon shared insights on how GCash has managed to drive successful innovation by quickly responding to customer demands. She attributes GCash’s exponential growth to the introduction of appropriate fintech products, guided by the powerful insights of its customers.


“At GCash, we believe in innovation for good, driven by the real needs of our customers. We look at our customers as our guide, our North Star, as we push for financial inclusion. “Our contribution to the individual lives of our consumers complements the snowball effect, which creates significant waves of impact in the country,” said Sazon.

Meanwhile, in his introductory remarks, the chairman of Mansmith and Fielders Inc. and Chief Innovation Strategist Josiah Go acknowledges the hard work that comes with innovation and prosperity, especially in difficult times.

“The road to innovation is not easy. The path to creating something not only new, but also successful and sustainable is not an easy task. However, a small difficulty does not stop people from innovating. In fact, it often becomes a driving force for innovation, “he said.

To tackle the pain points of Filipinos without banking and inadequate service, GCash has introduced breakthrough financial services such as GSave Savings Account, GInvest for easy access to local and global local funds such as P50 and GInsure for insurance in emergencies.

“At GCash, we are changing the mindset that financial services are only for the rich by making our digital products more accessible, accessible and easy to understand,” Sazon said.

Sazon added that GCash wants to help deal with another concern for Filipinos without banking – having money that is easily available when they need it, especially during emergencies. GCash helps deal with this with products like GCredit, GLoan and GGives. GCredit has already provided more than 1 million customers with affordable credit lines, while GLoan, as a fast cash loan, offers affordable and fair interest rates compared to informal lenders. GGives is offering to buy now, paying later to provide credit to more than 2 percent of the population with affordable installment options.

In addition to these innovations, GCash is also introducing its services on a massive scale through micro-enterprises, which Sazon has called “the key to achieving financial inclusion”. which is the vision of the company. With the GCash Pera Outlet, sari-sari stores act as GCash service centers for their community, while helping small store owners earn extra income and livelihoods.

Sazon also noted that the company is stepping up its financial literacy campaigns while educating consumers on how GCash’s services can help them manage their finances and ultimately help them achieve financial freedom.

With GCash’s innovative services and innovators like Sazon, GCash is moving closer to achieving its “Finance for All” vision.

For more information visit www.gcash.com.

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