Nothing is more frustrating than buying a new pair of headphones, an OLED, or a backpack only to find out that you could have gotten them for much cheaper somewhere else. To keep customers happy—and prevent them from going elsewhere—many retailers offer price-matching policies, where they promise to match a lower price you’ve found elsewhere. This is information that can be useful, especially considering that Black Friday is right around the corner and Amazon’s Prime Early Access Sale starts on October 12.

What follows are the price matching policies for various major retailers. There are a few things to note here. First, all price matching policies have a number of rules associated with them. We’ve summarized some of the rules here, but we encourage you to go to the links we’ve provided and read the rules carefully. Second, and quite logically, retailers that serve as marketplaces for other sellers, such as Amazon or Costco, do not have price-matching policies.

Finally, some retailers that have price-matching policies suspend them for special occasions, such as Black Friday, Cyber ​​Monday, and Amazon Prime Day. But during other times of the year, these price matches can save you a good amount of money. So keep them in mind.

Another thing to keep in mind: there are exceptions to most rules. So if you’re looking for a deal on a product and know of a lower price elsewhere (or one that was previously offered at the same retailer), it never hurts to call (and in some cases live chat from your computer or phone) and ask if they will match the price. After all, what do you have to lose?

Price matching policies for retailers and companies

If Best Buy offers a better discount than Target on the new Kindle Paperwhite, Target will refund you the difference.

Amazon does not offer price matching.

Target will match the price of an item you find for less at either Target or a select a list of competitors if you request it during or within 14 days of purchase. You can bring your proof in store or call for online purchases at 1-800-591-3869.

If you purchase a product in store or online from October 6, Target will match it until December 24. However, this price matching policy does not apply to competitors’ door-busters and flash sales, such as these Amazon offerings.

The Best Buy Price Match Guarantee states that a product may qualify for a price reduction if it is new, identical to a competitor’s product, immediately available at an eligible competitor’s store or on its website, and is not shown on The Best Buy exclusion list (which includes “items for sale the Friday before Thanksgiving through the Monday after Thanksgiving”).

You must either communicate with Best Buy through their on-site chat, making sure you can show the ad or website with the lower price to get the difference. Alternatively, you can call 1-888-237-8289 or visit any Best Buy or Pacific Sales store.

Best Buy also, upon request, match your previous in-store or online price as long as it was done during the return and exchange period.

Walmart Online Store offers price matching on items purchased at Walmart stores if the item is available at Walmart.comhowever, the policy does not apply to those who live in Alaska, Hawaii or Puerto Rico.

Apple doesn't offer a price-matching policy, although you can price-match devices like the iPhone 14 Pro elsewhere.

Apple doesn’t offer a price-matching policy, although you can price-match devices like the iPhone 14 Pro elsewhere.
Image: Nilay Patel/The Verge

As long as we have I saw some claims that Apple will price match up to 10 percent on products purchased at certain major retailers, there is no official policy on the company’s website.

Apple does say that if it lowers its price on an Apple-branded product within 14 days of receiving your item, you can visit an Apple Store or contact the Apple Contact Center at 1-800-676-2775. to request a refund or get a credit for the price difference. However, this does not apply to special sales such as Black Friday or Cyber ​​Monday.

B&H says it may be able to meet a current lower price or match a competitor’s price, but it does so on a case-by-case basis. You need to contact its customer service team using on-site chat, Emailor by calling (800) 606-6969 / (212) 444-6615.

Costco does not price match competitors. However, according to the website, it will issue a credit for the difference between the price you paid and the promotional price if you purchased the item online from Costco and claimed the credit up to 30 days before the price change. If you purchased the product from a Costco warehouse, visit the membership counter at the store where you made the purchase.

Before you make a purchase, Dell will match the price of a new computer that shares the same key features and specifications as the one you purchased (such as memory, hard drive capacity, processor, etc.) from Dell, HP, Apple or Lenovo. You can call 1-888-969-4503 or online chat to perform a price check, but you will need to provide a link to the competitor’s product.

You can also contact the company for a price difference within 30 days of purchase. However, there is a long list of restrictions, and none of them are available between Thanksgiving and the Monday after Thanksgiving (or Green Monday).

If DJI lowers the price of a new DJI Avata within seven days of purchasing it, you may receive store credit.

If DJI lowers the price of a new DJI Avata within seven days of purchasing it, you may receive store credit.
Image: Sean Hollister / The Verge

We were unable to find any evidence of a price-matching policy at DJI. However, if DJI reduces the price of a product within seven days of receiving it, you can contact the company within that time at to request refunds or credits for the difference between the price you were charged and the current selling price. This does not include special sales such as Black Friday and Cyber ​​Monday.

If you find a lower price than an eligible competitor on an eBay Deal item you purchased within 48 hours — or on another product with the Best Price Guarantee symbol attached to it — you’ll get “110 percent ‘ from the difference. This means that eBay will give you an eBay coupon for the price difference between what you bought the item for and what the competitor is selling it for, plus an additional 10 percent of that price difference. However, keep in mind that these coupons expire within 30 days of being issued.

Products must be new and unopened and identical to the competitor’s item. You need to get in touch eBay Customer Serviceand if they confirm that your claims are legitimate, you will receive the coupon and be able to use it on your next eBay purchase.

GameStop does not mention an official price matching policy on its website. In August though GameStop tweeted that the store will price match items sold and shipped by Amazon as long as they are available online or in-store. Although GameStop only mentioned Amazon in the tweet, others have reported that the store will price match items purchased at Target and elsewhere.

You could potentially get HP's Specter x360 14 for less thanks to HP's price-matching policy.

You could potentially get HP’s Specter x360 14 for less thanks to HP’s price-matching policy.
Image: Monica Chin / The Verge

According to HP’s website, the company will match the current price before tax on new comparable PCs and identical model numbers of HP printers, displays and accessories from nationally recognized online retailers such as Dell, Amazon, Newegg and Best Buy. The specifications must be the same; however, the product model number need not be identical for computers. You must request the match at the time of purchase by calling 1-800-888-0229. However, you cannot request a price match via email or chat, and the policy does not apply to items purchased during promotional periods.

If you find a comparable product at a lower price during the return period, you can email HP at This applies to HP branded products only and does not apply to products purchased during certain sales such as the week of Thanksgiving and the week after.

According to Google, the company does not currently offer a price match guarantee.

Lenovo has historically offered a price-matching policy, but its website currently does not mention one. However, we will update this article if anything changes.

If Microsoft lowers the price of its new Surface Laptop Go 2, Microsoft can refund you the difference.

If Microsoft lowers the price of its new Surface Laptop Go 2, Microsoft can refund you the difference.
Image: Dan Seifert/The Verge

Microsoft will refund you the difference if you find a lower price on a product purchased from the Microsoft Store by January 2nd.

At other timesMicrosoft will refund you the difference if it reduces the price of a product within 30 days of purchase, although this does not apply to special sales such as Black Friday.

You can contact Microsoft Sales and Support at 1-877-696-7786 to get a refund.

Newegg offers price matching on select items; these products are identified by the Price Match Guarantee label that appears in the price box to the right of the product page. This is true whether you find that lower price at Newegg or at what Newegg deems to be a major retailer. You must notify Newegg of the lower price within 14 days of purchase.

Price Match Guarantee is not valid during major holiday sales, including Black Friday, Cyber ​​Monday and Green Monday.

You can request a price match with other Sam’s Club stores, but not with competitors. Note that this does not apply to discounted or clearance items.

We couldn’t find anything on the Sonos website about the company’s price matching policy.

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