TikTok changes the housing market. The hashtag #nycapartments ByteDancthe e-mail application has more than 100 million views; #apartmenttour has 1.3 billion. With this kind of visibility, real estate companies and agents are increasingly creating TikTok accounts, often as a way to reach Generation Z and Millennium Buyers, who together make up 39% of home buyers, according to 2021. report from the National Association of Brokers.
Think about it Brown Harris Stevens, which was founded in 1873 and sells properties on the East Coast and in Florida. He published his first video on TikTok in April. She now has nearly 50 videos, including “what should and shouldn’t be interviewed with the cooperative council” and is investing in training best practice agents for short videos, according to a company statement.