The value of reputation is almost indisputable. As Warren Buffett noted with great clarity: “It takes 20 years to build a reputation and five minutes to break. This truth is proven time and time again when people and organizations falter or fail and lose the trust, respect, and consent of those who once revered them.

But because reputation is essentially granted or denied by others, what can an individual or organization do when their reputation no longer fully or fully reflects what they have become? This is a point worth considering in the case of Kyndryl. In particular, let’s look at how the company effectively develops its reputation and market position with the help of strategic business partners.

See also: Top cloud companies

Kindril’s mystery

Why is this evolutionary process vital to Kyndryl? Two things, both are connected division of the company from IBM. First, during this process, Kyndryl was regularly referred to as IBM’s “managed infrastructure business,” a point that was repeated by reporters, analysts, and other industry commentators. This may be factually correct, but it also suggests that “managed infrastructure services” are the company’s only area of ​​expertise.

The second problem has to do with the general nature of sales or unbundling (BUs), which usually occur when a parent company decides that BU is no longer working as expected or expected, or that a market is not as promising as it once was. it is assumed.

To date, IBM has a well-documented history of such actions, including sales of its PC and x86 server organizations (Lenovo), BU (Hitachi) hard drives, and the business printer business (Ricoh). In these cases, IBM said its decisions were driven by a desire to avoid “commodity” products and markets where heavy sales outpaced the company’s focus on technological innovation, value-added services and profit margins.

Other similar actions – HP’s decision to split into two companies is a good example – have led to similar considerations. As a result, it is hardly surprising that sold or separated BUs are often considered as secondary assets, whether or not such perceptions have any factual basis. In fact, conventional wisdom suggests that Lenovo will have trouble absorbing or maximizing the benefits of both the IBM computer and the IBM computer. server groups. Today, the company is №1 in global computer sales and its server business is growing faster than its competitors.

What does this mean for Kyndryl? First, it is crucial for the company to show global customers, markets and industries that while maintaining its well-established experience in enterprise-managed services, it is also developing new and complementary skills and service offerings. Equally important, Kyndryl needs to demonstrate that its business and marketing strategies are well-suited and valuable to evolving customer and technology requirements.

How can he best achieve these goals? Clearly, by highlighting new solutions and customer profits. But just as important, entering into new strategic relationships, as well as developing cooperation with long-term partners.

See also: Top Edge Companies

Kyndryl’s latest strategic partnerships

To look at how the company works with partners to change its public reputation and personality, let’s look at four recent announcements.

Kindril and Kluder

on March 15 Kyndryl and Cloudera have announced a global partnership to help customers with mission-critical hybrid cloud, multi-cloud and peripheral computing. The companies plan to develop integrated solutions and delivery capabilities designed to accelerate the relocation and migration to public cloud platforms and environments, incl. AWS, Google Cloud and Microsoft Azure.

The couple will focus first on their efforts with Cloudera Data Platform (CDP), where they will partner to help customers overcome barriers and speed up time to market. In addition, Kyndryl will use its in-depth skills in modernizing data centers and managing the platform through managed services to improve reliability and customer satisfaction.

Over time, the companies plan to provide large-scale IT transformation capabilities across multiple industries and geographies and use Kyndryl data frameworks, toolkits and a global team of data management and AI experts, along with data analysis and AI capabilities of Cloudera.

Kyndryl and Lenovo

on March 23, Kyndryl and Lenovo have announced the expansion of their existing global partnership to develop / deliver scalable hybrid cloud solutions and implement peripheral computing.

Companies will create collaborative solutions that use automation, optimization, and differentiated IT infrastructure services to help customers meet mission-critical, local, and cloud-based distributed application needs. As 75% of the data moves to the edge of corporate networks, Kyndryl and Lenovo plan to meet customers’ goals of meeting changing business needs and requirements with innovative technologies and services.

Kyndryl’s managed services expertise will support the implementation of these joint solutions. Companies are also striving to developing integrated end-to-cloud proposals based on Lenovo’s diverse portfolio of end-to-end computing, mobile, PC and data center solutions enhanced with Kyndryl’s personalized deployment, migration and optimization services.

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Kyndryl and Dell Technologies

On April 14 Kyndryl has announced the expansion of its global alliance with Dell Technologiesfocused on helping customers use data optimization, infrastructure management services and cyber resilience solutions to protect their critical business assets.

In particular, Kyndryl and Dell will provide Recovery of cyber incidents to accelerate the cyber resilience of customers using Dell’s high-performance storage, servers and data protection systems. This solution is designed to help protect critical datasets and to provide a proven disaster recovery process through Dell’s “in-air” data warehouses, which store one copy offline so that it can’t be accessed. .

Dell recently upgraded Kyndryl to Titanium Black Global Partner, which recognizes the company’s most strategic partners – those who are best equipped for today’s data-driven, multi-cloud world and can best support the company’s efforts. customers for digital transformation.

Kyndryl and SAP

on April 21 Kyndryl has announced an expanded strategic partnership with SAP focused on developing new solutions to help customers solve complex challenges for digital business transformation.

The expanded partnership will use SAP’s business technology platform (SAP BTP) and Kyndryl’s deep experience in artificial intelligence (AI), data and cyber resilience services to accelerate and enable a cost-effective path to the cloud for customers. As part of the expanded cooperation, Kyndryl will offer complementary services GET UP WITH SAP solution, including proven migration tools and scalable offerings, artificial intelligence-driven business data management and solutions for analysis, application upgrades, etc.

Kyndryl and SAP will also work together to:

  • ERP-focused cloud upgrade and deployment services for the complete SAP software environment.
  • SAP BTP data and AI services to help companies upgrade the use of their SAP software, from the SAP Business Warehouse application to the SAP Data Warehouse cloud through cloud-based analytics for customers in manufacturing, oil and gas, retail, telecommunications and finance.
  • Cyber ​​resilience services to help SAP customers recover quickly in the event of a cyber attack, enabling fast, simple, and reliable recovery of SAP software environments.

See also: Why Cloud means Cloud Native

Final analysis

What do these new and expanded partnerships say about Kyndryl’s current evolution? The four messages highlight the company’s commitment to innovation or independence, or both.

Cloudera’s leadership position in hybrid cloud and data management solutions should support a significant number of projects for which Kyndryl is involved. The partnership with Lenovo can be viewed in a similar vein, with an additional focus on large-scale projects from end-to-end data centers and industry-standard hardware.

Work to develop and provide solutions to recover cyber incidents based on Dell’s air data warehouses and other hardware components must resonate with any number of business customers, especially if cyberattacks continue to increase in number and complexity.

Finally, the expanded partnership with SAP establishes that Kyndryl is working with a long-standing strategic partner to develop powerful new proposals to address new and emerging business use and customer needs.

Overall, Cloudera, Lenovo, Dell and SAP, as well as other strategic partnerships announced after its spin-off from IBM last November, emphasize that Kyndryl’s management is wasting no time in charting a new path for the company. While managed services remain part of Kyndryl’s DNA, it also explores and expands opportunities in new and commercially valuable markets. Given the company’s deep experience and past successes, as well as those of its partners, Kyndryl’s future looks both sustainable and bright.

Reputation Dynamics: Kyndryl’s New and Updated Partnerships

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