Netflix is ​​the subject of reports exploring its potential interest in Roku, a maker of plug-ins and TVs often used to stream its vast library of TV shows and movies.
According to a Business Insider According to a report, Roku may be on track to resurrect its historic connection to Netflix, only on a much larger scale than when the first streaming box arrived in 2008.
The first Roku player of its kind was actually designed internally on Netflix, but when the content company decided not to launch a proprietary device, it was turned into Roku as the first available streaming player. Netflix was an early investor worth $ 6 million, but any acquisition now would probably add a whole bunch of zeros to that figure.
Speculation today comes after the trade window was closed to Roku employees. The reason, according to BI sources, is the internal chatter among the company’s employees is that Netflix is ​​circling and considering an offer.
“Employees are buzzing about the acquisition opportunity – and their conversations and hopes are tied to Netflix,” the report said. “Roku employees have been discussing the acquisition of Netflix in recent weeks, according to people familiar with the matter.
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It is unclear whether Netflix’s interest is reciprocal, but given that Netflix is ​​available on every possible platform, the benefits of such an expensive acquisition are no longer immediately apparent.
Acquiring a hardware company that also makes branded TVs, as well as receivers and streaming sticks, could give Netflix more opportunities to shape its future.
The expansion of the gaming company is also something to consider. You may want to have your own operating system to present your content. Elsewhere, as Netflix is ​​about to offer ad-supported plans, it may seek to acquire Roku’s ad network.
Roku may be seeking a sugar daddy, but would Netflix be interested?
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