Revolution Beauty welcomes the “record” Q4 in its latest year-round trade update, attributing the success to its Extensions to Boots and Walgreens, with half-year sales up 44% year-over-year for the year ended February 28, 2022.

The beauty group reported revenues of £ 194 million, up 42% from the year ended 28 February 2021, while adjusted EBITDA rose 73% to £ 22 million.

In the UK, its sales grew by 85% on an annual basis as the number of customers continued to recover among its retail partners, while sales were also supported by the launch of Makeup Revolution into Boots.

However, the United States was the largest single market, providing 27% year-over-year sales growth. Sales in the rest of the world recovered with a huge sales growth of 79%, now representing 35% of the group’s total business.

The group said its omnichannel path to the market continues to balance its business model with growth in both digital and retail distribution. Digital platforms generated about 29% of sales during the period, while 71% came from retail stores.

Adam Minto, CEO of the group, said: “The group has achieved strong performance throughout the year, in line with expectations and driven by the strength of our omnichannel path to the market. We had a record fourth quarter in fiscal year 22 and saw strong broad-based sales growth in categories and geographies, with revenue for the full year up 42% from the previous year.

“The United States has become our largest single market in terms of in-store sales, while retail in the UK and the rest of the world has continued to return to pre-pandemic levels.

He added: “In a world where consumers are feeling the pressure of rising prices in almost every aspect of their lives, the beauty of the mass market is ideally positioned as an affordable choice.

“Like everyone else, we remain aware of the current economic climate, but we know that Revolution’s mission to offer quality products at affordable prices remains as relevant as ever. Looking ahead, Revolution remains confident as it pursues its strategy and continues its growth trajectory. “

Revolution Beauty FY22 sales soar amid Boots partnership

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