Salesforce ads acquisition of Troops.aia revenue and communications platform that uses Slack and Microsoft Teams bots to extract CRM data from platforms such as Salesforce.

Salesforce said in a statement that Troops and its team would become part of Slack – which it acquired in 2020 – when the deal closed in 2023. The terms of the deal were not announced, but has raised $ 19.4 million to date date according to Crunchbaseincluding investment from Slack’s own risk fund.

The purchase comes two months after Salesforce co-CEO Brett Taylor analysts said that Salesforce has no “plans for any material mergers and acquisitions in the near future.”

Founded in New York in 2016, Troops aims to help streamline the data management process and provide users with real-time insights from “recording systems” such as Salesforce, Hubspot and Zendesk, to engagement systems “Like Slack and Microsoft Teams using software bots.

“We’ve been an industry leader with some of the world’s fastest-growing companies, including Salesforce and Slack,” wrote Dan Reich, CEO and co-founder of Troops. blog post. “We did this by providing real-time insights from recording systems like Salesforce to engagement systems like Slack, bringing together information and actions from which customer-focused teams need to make new deals and support existing customers.”

Following the acquisition of Slack, Salesforce continues to benefit financially from the continued popularity of the messaging platform. In its latest financial results, Salesforce generated total revenue of $ 7.3 billion, an increase of 26% on an annual basis, and the company said it expects a $ 1.5 billion contribution to Slack’s sales in fiscal 2023.

Copyright © 2022 IDG Communications, Inc.

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