Samsung recently launched a new storage variant of its flagship smartphone, the Galaxy S24, in India. The new variant packs 128GB of internal storage and is priced at 74,999 rupees ($890), making it a more affordable option for consumers. Recall that when the Galaxy S24 first launched, it comes in two RAM and memory configurations. This includes 8GB RAM + 256GB storage and 12GB RAM + 512GB storage.
Specifications remain unchanged
Despite the change in storage capacity, the other key specifications of the Samsung Galaxy S24 remain unchanged. The device still features the same Exynos 2400 processor, 6.1-inch AMOLED display and Android 14 operating system pre-installed.
The camera setup also remains the same, with a triple-lens rear camera system comprising a 50MP primary camera, a 12MP ultra-wide lens and a 10MP telephoto lens. The front camera is 12MP. The phone also retains the IP68 rating for dust and water resistance, ensuring it can withstand the elements.
The Samsung Galaxy S24 is a compact and powerful smartphone that caters to users who prefer a smaller form factor without compromising on performance. The device features the same flagship-level hardware as its bigger siblings, the Galaxy S24+ and Galaxy S24 Ultra, but in a more manageable size
This makes the Galaxy S24 an attractive option for those who value one-handed usability and portability without having to sacrifice features and capabilities. The compact design combined with the powerful internals makes the Galaxy S24 a compelling choice for users who prioritize both performance and ease of use.
Prices and availability
The 128GB variant of the Samsung Galaxy S24 is priced at 74,999 rupees ($890) in India. This is a more affordable option compared to the previously available 256GB and 512GB models. These older models retail for 79,999 rupees ($959) and 89,999 rupees ($1,079) respectively.
Samsung is offering additional discounts and offers for customers who purchase the Galaxy S24 through its online store. Customers can avail a flat discount of 5,000 rupees ($60) when using HDFC Bank credit or debit cards. Alternatively, they can opt to receive a bonus of up to Rs 10,000 ($120) on their purchase, although buyers cannot combine the two offers. With these discounts and offers, the effective starting price of the 128GB variant of the Samsung Galaxy S24 is 69,999 rupees ($840).
Why India?
India is a key market for Samsung, one of the largest smartphone makers in the world. As the second largest smartphone market globally, India provides huge opportunities for smartphone brands to cater to a diverse user base with different needs and budgets.
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The smartphone market in India is characterized by its large size, rapid growth and the diversity of its users. With a population of over 1.3 billion, India has a huge and expanding middle class that increasingly embraces smartphones as an essential part of their daily lives.
The Indian smartphone market has seen remarkable growth in recent years, with smartphone penetration steadily increasing. This growth is driven by factors such as availability of affordable devices, improved internet connectivity and increasing purchasing power of the population.
Preference for accessible devices
One of the key trends in the Indian smartphone market is the strong preference for more affordable devices. Price-conscious consumers in India often prioritize value-for-money offerings, looking for devices that strike a balance between features and affordability. This preference for affordable smartphones is particularly evident in the mid-range and budget segment, where brands like Samsung, Xiaomi and Realme have seen huge success by offering feature-rich devices at competitive prices.
It is in this context that Samsung has introduced the 128GB variant of the Galaxy S24 in India. By offering a more affordable storage option, Samsung caters to the needs of a wider range of consumers in the Indian market. This strategy allows Samsung to reach a wider audience and maintain a strong presence in the Indian smartphone market. By offering a range of storage options, Samsung can appeal to users with different budgets and storage requirements, ensuring that its flagship device remains accessible to a wider customer base.
Conclusion
The launch of the 128GB variant of the Samsung Galaxy S24 in India provides consumers with a more affordable option to access the company’s flagship smartphone experience. While the basic specifications remain unchanged, the reduced storage capacity and available discounts make the device a more affordable choice for a wider range of users.
This launch is a strategic move by the company to capitalize on the unique dynamics of the Indian smartphone market. With its huge population, growing middle class and preference for affordable devices, India provides huge opportunities for smartphone brands like Samsung to thrive. By introducing a more budget-friendly storage option for its flagship device, Samsung has demonstrated its commitment to meet the diverse needs of Indian consumers. The move not only increases the affordability of the Galaxy S24, but also strengthens Samsung’s position in the highly competitive Indian smartphone landscape.
The Galaxy S24 continues to offer a compelling package of performance, camera capabilities and design, making it a strong contender in the premium smartphone segment. With the addition of the 128GB variant, Samsung has further diversified its offerings to meet the diverse needs and budgets of Indian consumers. As the Indian smartphone market continues to evolve, Samsung’s ability to adapt and offer customized solutions will be critical to maintaining leadership and driving further growth in this key market. What do you think of the Samsung Galaxy S24 128GB model? Is it a good move by Samsung? Let us know your thoughts in the comments section below
