Samsung is adding an entry-level series to its OLED TV lineup

Samsung expands its OLED TV lineup with a new entry-level series. It introduces the S85 series along with several additional sizes of the S90D.

The S85D includes many of the same features as the more premium models, such as the NQ4 AI Gen2 processor, 4K AI Upscaling capabilities and Pantone validated colors. Dolby Atmos, the ad-supported Samsung TV Plus streaming service, and the Samsung Gaming Hub are also included.

Samsung says the S85D also has Motion Xcelerator technology, as well as a “bold look and feel” thanks to its contoured design (although, as you can see above, it just looks like a modern TV). The presence of four HDMI 2.1 ports with support for 4K, 120Hz inputs on each is welcome. One key compromise is that the display has a maximum refresh rate of 120Hz, compared to 144Hz on the S90 line.

The S85D models start at $1,700 for a 55-inch TV. The 65-inch model will set you back $2,100, while the 77-inch variant will set you back $3,400.

The S90D (which originally had the same three sizes as the S85 range) will soon have a cheaper entry point with a 42-inch model that costs $1,400. A new 48-inch module costs $1,600, while Samsung has added a 83-inch S90D it will cost you $5400.

Samsung is positioning the S90D line as ideal for gamers, as the TVs use Motion Xcelerator Turbo+ to help minimize lag. The displays also offer OLED HDR+ for added brightness and contrast.

These two series sit alongside the higher-end S95D series, which offers OLED Glare-Free and HDR Pro technology. This line starts at $2,600 for a 55-inch model, going up to $4,600 for a 77-inch TV.

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