Earlier this month, Samsung unveiled the latest devices in its range of foldable smartphones: on Galaxy Z Fold 4 and Galaxy Z Flip 4. New phones refine the formula with iterative improvements that add an extra layer of polish, but who are they really for?

Samsung’s glossy presentation might suggest these are mainstream consumer devices, but with starting prices of $1,899/£1,699 and $999/£999, they’re not. In reality, the Z Fold 4 and Z Flip 4 are likely to be found in the pockets of two types of users: enthusiasts and professionals.


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