According to Worldwide Quarterly Mobile Phone Tracker of the International Data Corporation (IDC), smartphone shipments in India fell for the third consecutive quarter, delivering 37 million smartphones in 1Q22, down 5% year on year. The opening of the year was relatively slower than 1Q21 due to the impact of the third wave of COVID, limited supplies, especially for low price segments, and rising inflation, leading to higher end-user prices.
“5G represents 31% of ASP shipments of $ 375 in Q22. IDC estimates that deliveries of more than $ 300 will be entirely 5G by the end of 2022, ”said Upasana Joshi, Research Services, Customer Service Manager, IDC India.
Highlights from 1Q22:
The pandemic-induced rise in eTailer shares has fallen slightly to 49% in 1Q22 over the past two years, but with 7% year-on-year supply growth. The growth comes from numerous sales events such as Republic Day, Valentine’s Day, etc., combined with online exclusive offers. Off-channel deliveries fell 13% year-on-year. Although there are no major traffic restrictions associated with COVID, retail visitors remained low during the quarter.
ASP continued to rise for the fourth consecutive quarter, reaching a record high of $ 211, amid rising prices for both existing and newly released devices. MediaTek-based smartphones have a 51% share of ASP of $ 174, while Qualcomm has recovered, increasing its share to 28% with and ASP of $ 244.
The under $ 200 segment struggled as deliveries fell 16 percent, but the $ 200 to $ 300 mid-range segment rose to an 18 percent share of 14 percent in 1Q22. The mid-premium segment (US $ 300-US $ 500) recorded a high growth of 75% on an annual basis, and the premium segment (US $ 500 +) accounted for 5%, with 60% of deliveries coming from Apple.
“The outlook for 2022 remains cautious in terms of consumer demand. Due to rising inflation and the extension of the smartphone’s refresh cycle, IDC expects 2Q22 to remain silent as smartphone shipments gradually return to normal, leading to a slower 1H22 compared to 72 million shipments in 1H21. Navkendar Singh, Director of Research, Client Devices and IPDS, IDC India.
Top 5 Smartphone Providers Highlights
Xiaomi continued to lead, although shipments fell 18% year-on-year in 1Q22. Its dominance in the online channel remains at 32% (including the POCO sub-brand). In the 5G segment, Xiaomi jumped to the second slot with volume drivers such as the MI 11i and Redmi Note 11T series. However, the ASP of its $ 268 5G phones was still twice that of its 4G phones.
Samsung recovered its second slot, registering a 5% year-on-year decline in 1Q22. At the beginning of the quarter for the Galaxy S22 series there was a strong demand with impressive advance reservations, especially in the offline channel. It also maintained its lead in the 5G segment with a share of 29%, with the key models being the Galaxy M32 and Galaxy A22.
realme fell to the third slot, but appears to be the only provider in the top 5 to grow 46% year-over-year, with the lowest ASP of $ 142. It also maintained its second position in the online space with a 23% share in 1Q22, supported by affordable C-series offerings.
vivo was in the fourth slot with a 17% drop in deliveries on an annual basis. He continued to lead the offline channel with a 24% share in 1Q22. With the launch of the new T-Series and additions to its sub-brand iQOO, its online deliveries are expected to see movement in the coming quarters.
OPPO, in the fifth slot, fell 25%. In addition to the huge marketing focus on the average premium Reno 7 series, OPPO also launched the K series, placing the majority in the online segment.