When someone you love passes, it’s hard to prioritize logistics. You are facing stress and grief at once, so when it comes time to negotiate a funeral plan, insurance records, legal and financial documents, and more, this can be overwhelming.

So it is important to arrange all this before you get rid of the loss.

Enter Береев, a death preparation app that is starting to excite Australia. Its purpose is to destigmatize the conversation around the end of life, turning death from a taboo subject into a conversation about dinner. By planning and preparing, according to Bereev, we can make life easier for the people we leave behind.

To spread the word, founder Izumi Inoue was launched Game Death Convoa campaign asking 31 questions about death in the 31st day of May.

The app asks you to start a conversation with your loved ones.


“Initially, it was about getting people to start their training, mainly arranging their cases, instructions, documents and messages, so that the people they leave behind get a chance to grieve instead of running around to deal with the death of an administrator, which can be very traumatic, “Inou said.

“We sat down as a team and asked ourselves what are the biggest / hottest death issues we ourselves want to talk about as individuals?” We started with almost a hundred questions, which we then put to the vote among a small group of our existing users and chose the first 31. “

The game and the wider application ask you to challenge your prejudices about death. Every day you will be asked a new question to start a dialogue with your loved ones.

How would you like to be remembered?

“Who would you like to be surrounded by?”

– When do you feel most alive?

For each day that users participate in the Death Convo Game, this gives them a better chance of getting free access to the Bereev app, where they can prepare their plans.

From there, the app trains you through the difficult process of organizing your end-of-life plans, no matter what you choose to do. It also has a focus on inclusion, with options for Muslim users who want to upload their Wasiat and Hibah in their training plans.

“We started in Malaysia in 2018 and Malaysia is a mix of cultures, ethnicities and religions,” Inou said. “It taught us a lot about navigating a range of beliefs and like it or not, death and religion can be very intertwined. Therefore, I believe that every startup in the technology of death must take into account the beliefs of their communities and weave this into their user experience. ”

The technology of death is an extremely promising arena, with everything from alternative cremations and funeral equipment through to video games dealing with the concept of end-of-life care. No wonder apps like Bereev have such an invested audience when we’re all guaranteed to face death eventually.

It derives from the concept of positivity of death, which is associated with destigmatizing the conversation. The positivity of death does not mean that you look forward to death – it simply means that you accept what is coming and that you learn to talk about it in a healthy way.

That is why Inoue and the team behind Bereev believe that it is even more important to deal with the documents before the time comes.

“I lost both my grandparents and saw with my own eyes the sacrifices that an unprepared death inflicts on the people left behind,” Inou said.

“It causes friction, additional trauma and tears up families. No one in their right mind would want to do this to their already grieving loved ones … I have a saying I stick to: When I go to heaven, the last thing I want is to take my loved ones through hell. “


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